Signature
Grass Jelly Series
Coconut Milk Grass Jelly
The cup the brand began with: grass jelly cooked fresh that morning under a light coconut milk. Clean, naturally sweet, and meant to be eaten through.
32KĂn được
THREE NOS
- No added sugar
- No preservatives
- No colouring
Vietnamese Grass Jelly
A taste of childhood, the soul of Vietnam
Fresh grass-jelly leaves cooked every morning in a closed room. No sugar, no preservatives, no colouring — your grandmother’s dish, in a cup made for today.
5
Stores in Vietnam & the USA
200+
Partners and events
5
Years spent recovering the recipe
40%
Of daily fibre from 100g of fresh leaf
Mr. Đoàn Minh Tài
MSc · Actor · Founder
Our story
A journey that began with a leaf
La Sams began with the wish to make something clean, nourishing and distinct enough to give to someone you love. Five years went into turning a grandmother’s grass jelly — and a Mekong Delta childhood — into something that belongs to now.
Not all heritage sits in a museum. Some of it lives in our memory.
- Fresh leaves, never powder
- Cooked daily at our central kitchen
- Worked in a closed room, kept chilled
- Discarded at closing, never held overnight
Watch
La Sams in one minute
From the 4:30 a.m. batch to the cup on the counter — one full circle in a day.
The menu
See all An ecosystem built around one leaf
From the original jelly cup to tea, coffee and matcha — all of it rests on the same grass jelly, cooked fresh that morning.
Grass Jelly Series
The original line — grass jelly cooked fresh every day.
Details
Healthy — Caffeine Free
Caffeine-free, refreshing, made for a lighter rhythm.
Details
Milky La Sams
A gentle milk base folded around grass jelly.
Details
Milk Tea
Deeply brewed oolong balanced by grass jelly.
Details
Fruit Tea
Fresh fruit, a clean finish, an instant lift.
DetailsSignature
The cups that made La Sams
The cups marked with a leaf on our menu — recipes you will not find elsewhere.
Why the leaf matters
Cooling, high in fibre, low in calories
Cooling and refreshing
Why the dish took hold in a hot climate.
High in soluble fibre
The very thing that gives the jelly its set.
Supports digestion
Lightly filling without sitting heavy.
Low in calories
The jelly itself carries almost no sugar.
Antioxidant properties
Long held in traditional use.
Helps you unwind
A gentle cup for the evening.
9,8gfibre per 100g of fresh leaf
Research indicates 100g of fresh grass-jelly leaf provides around 9.8g of fibre — close to 40% of the minimum daily requirement.
How it is made
The batch begins at 4:30 a.m.
04:30
Fresh leaves arrive; every lot is checked before it is accepted.
05:15
Washed and worked in a temperature-controlled closed room.
06:00
Cooked to a fixed ratio and left to set on its own.
06:45
Set, aroma and colour checked, then moved chilled to the stores.
New arrivals
“Three Cups of Affection”
Three quite different directions over one familiar grass-jelly base.
New
Sea Buckthorn Soda with Grass Jelly
Golden sea buckthorn soda, lightly sparkling and bracingly tart. Born at the pickleball tournaments La Sams sponsors.
59K
New
Coconut Sweet Potato
Purple sweet potato bleeding into coconut milk, the colour drifting like a cloud. Delicate on the tongue.
59K
New
Grapefruit Mango Tea, Chili Salt Milk Foam
Green grapefruit, ripe mango and a chili-salt milk foam on top. Salt, sweet and heat meeting — very Saigon.
69K
Where to find us
See all Five stores in Vietnam and the USA
Four locations in Ho Chi Minh City and one in Westminster, California — one recipe, one process.
- 01
La Sams Sư Vạn Hạnh
Flagship store856 Sư Vạn Hạnh, P. Hòa Hưng, TP. Hồ Chí Minh
0908.58.28.0807:00 – 22:30 - 02
La Sams Heritage An Khánh
Villa 5, Đường số 10, P. An Khánh, TP. Hồ Chí Minh
0907.56.26.0607:00 – 22:30 - 03
La Sams Heritage Bến Thành
81 Cách Mạng Tháng 8, P. Bến Thành, TP. Hồ Chí Minh
0916.73.81.1807:00 – 22:30 - 04
La Sams Heritage Phan Xích Long
179 Phan Xích Long, P. Cầu Kiệu, TP. Hồ Chí Minh
098.179.30.0807:00 – 22:30 - 05
La Sams Westminster
USA9600 Bolsa Ave, Suite CH, Westminster, CA 92683
714.892.988609:00 – 21:00 (PT)
Partners
More than 200 partners have joined us
Businesses, public bodies, sports tournaments and community programmes have served thousands of guests with us.
Voices
What the people involved say
It is never too late to begin again with something you truly believe in. It took me five years to turn my grandmother’s grass jelly into a cup young people would actually pick up.
Đoàn Minh TàiMSc · Actor · Founder of La SamsEvery morning the central kitchen cooks a new batch and sends it chilled to all four stores. Whatever is left at closing, we discard. That is the one rule I hold hardest.
Ms. Anh ThưGroup Manager, La SamsLa Sams served over 1,500 cups across two tournament days without a single one running late. The electrolyte and Pickleball cups suit athletes far better than soft drinks.
Ban tổ chức Pickleball Cup 2026Sports event partnerI drink the Fresh Milk La Sams almost every morning. Gently sweet, never cloying, and eating the jelly keeps me going until noon.
Chị Ngọc HânRegular customer · District 3Journal
See all News and stories
News12 Sept 2026
La Sams Heritage opens its fourth store on Phan Xich Long
On the morning of 12 September 2026 La Sams opened its fourth store on one of Phu Nhuan’s busiest food strips, marking a full year in Ho Chi Minh City.
Stories28 Aug 2026
Inside the central kitchen: the jelly batch begins at 4:30 a.m.
No pre-mixed powder, no preservatives, and whatever is left at closing gets discarded. This is the full process behind a cup of La Sams grass jelly.
Stories15 Jun 2026
Five years spent looking for my grandmother’s grass jelly
Founder Doan Minh Tai on the road from a Mekong Delta childhood memory to a cup sold in four Saigon stores and one in California.
Partner with La Sams
Take a childhood dish further with us
La Sams is looking for partners who believe a childhood dish can become a Vietnamese brand that travels.
- 01Distribution
- 02Shop-in-shop
- 03Corporate & events
- 04Franchise & co-investment